We may use information about you only for any of the following purposes:
Provide Our Services: To provide our services which means any ancillary service provided by us including but not limited to personalisation, packaging, delivery and customer support (the Services) , operate our websites, respond to your enquiries and fulfil your requests and orders, process your payments, for bug and error reporting and resolution, to perform upgrades and maintenance;
Customer Service and Support: To send you important information, such as changes to terms, conditions, and policies and/or other administrative information;
Personalisation: To personalise your experience of our websites or using the Services, such as by tailoring the content we send or display to you in order to personalise help and instructions, and to otherwise personalise your experience using the Services;
Alerts and Required Notices: To send you messages that you have requested such as service-related alerts and any notices required by contract or applicable law;
Marketing and Promotions: To send you marketing communications you have signed up for;
Advertising and Referrals: To assist in advertising the Services on third-party websites and to track referrals from partner websites;
Analytics and Improvement: To better understand how our users access and use the Services, and for other research and analytical purposes, such as to evaluate and improve the Services;
Verify Identity and Detect Fraud: To verify your identity and/or location in order to allow access to your accounts, conduct online transactions, and secure your personal data, and for risk control, fraud detection and prevention, and compliance with laws and regulations;
Protect Our Legal Rights and Prevent Misuse: To protect the Services, prevent unauthorized access and other misuse, and where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, or violations of our Terms and Conditions or this Privacy Statement;
Comply with Legal Obligations: To comply with the law or legal proceedings such as when required to disclose information in response to lawful requests by public authorities, including responding to national security or law enforcement disclosure requirements; and
General Business Operations: Where necessary to the administration of our general business, accounting, recordkeeping and legal functions.